2.2 - What is SEM
NASCAR Has a Marketing Problem
From the mid-1990s to the early 2000s, NASCAR exploded in popularity. Click here to read the story at frontstretch.com. Discussion Questions:
2.2 - What is SEM
Mariners’ Julio Rodriguez is star MLB needs
That’s the fast version of the Julio Rodríguez story. It is apropos to the Mariners’ center fielder and the way baseball will be played this year. Julio is fast. Fast runner. Fast talker. Fast learner. Fast tracked. Click here to read the story at si.com. Discussion Questions:
1.2 - Functions of Marketing
Pokémon Sleep, which you play by sleeping, is out this year
The Pokémon Company has finally revealed some details on its most anticipated product: Pokémon Sleep. Click here to read the story at theverge.com. Discussion Questions:
2.2 - What is SEM
MLB leans into baseball nostalgia with wide-ranging campaign
With a wide-reaching campaign from its new agency of record, MLB may be looking to turn the tides of slipping viewership: The 2022 World Series drew 12 million views on average per game, one of the least watched championship series in history. Click here to read the story at marketingdive.com. Discussion Read more…
2.1 - Sports & Entertainment Industry
From Record-Breaking Television, Attendance And Merchandise Sales, 2023 World Baseball Classic Was A Home Run
The 2023 World Baseball Classic was a rousing success on a host of levels including attendance, television viewership, and more. When looking inside the numbers, it wasn’t just in North America that the tournament excelled; it was worldwide. Click here to read the story at Forbes.com. Discussion Questions:
1.7 - Market Research
For this year’s March Madness, ESPN is encouraging basketball fans to trust their guts
When you’re filling out your March Madness bracket this year, forget all the research, stats, analytics, and sports podcasts. Just pick teams based on vibes. Click here to read the story at marketingbrew.com. Discussion Questions:
11.3 - Social Issues in SEM
As March Madness begins, restaurants make a mad dash to snag fans
Super Bowl is a big day for restaurants serving wings, pizza and nachos—but it’s only one day. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:
11.1 - Functions of Communications
The marketing behind the six-figure gift bags given to Oscar nominees
Since 1999, Lash Fary has been curating (very expensive) Hollywood award show gift bags via his company, Distinctive Assets—and making headlines for it. Click here to read the story at marketingbrew.com. Discussion Questions:
11.3 - Social Issues in SEM
The Real Super Bowl Winner: DraftKings
Sportsbook giant DraftKings (NASDAQ: DKNG) was up 18% in early trading on Friday following strong earnings results, logging huge wins on revenue, repeat customers, and cost-cutting. Click here to read the story at nasdaq.com. Discussion Questions:
2.2 - What is SEM
By the numbers: Super Bowl LVII
Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. Click here to read the story at marketingdive.com. Discussion Questions: