Competitive Edge - Sports & Entertainment Marketing News

From Record-Breaking Television, Attendance And Merchandise Sales, 2023 World Baseball Classic Was A Home Run


The 2023 World Baseball Classic was a rousing success on a host of levels including attendance, television viewership, and more. When looking inside the numbers, it wasn’t just in North America that the tournament excelled; it was worldwide.

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Discussion Questions:

  1. What is the WBC?
  2. Who organizes the WBC?
  3. Why do you think Major League Baseball and the Players Association helped to propose the idea for hosting an event like WBC?
  4. Is Major League Baseball a global product?
  5. Why is the WBC important to the long-term growth of the sport of baseball?
  6. How does that impact Major League Baseball?
  7. The 2023 World Baseball Classic was a rousing success, according to this story. What made it such a success?
  8. What is fandom?
  9. How would you describe the concept of fandom as it relates to an event like WBC?
  10. How did fandom influence the success of this event?
  11. Why is attendance important to an event?
  12. What is event marketing?
  13. How might an effective event marketing strategy help to boost attendance?
  14. Is this an example of the marketing of sports or marketing through sports?
  15. What are television ratings?
  16. Why are they important to an event like WBC?
  17. Based on information from this story, what were ratings like for the WBC?
  18. How might the next WBC event benefit from the strong ratings generated by this year’s event?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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