Competitive Edge - Sports & Entertainment Marketing News

By the numbers: Super Bowl LVII


Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more.

Click here to read the story at

Discussion Questions:

  1. What is the difference between marketing through sports and the marketing of sports?
  2. How does the Super Bowl provide an example of both?
  3. What is advertising?
  4. Why do businessses and brands advertise?
  5. According to this story, how many ads were shown during the Super Bowl?
  6. How many of those were unique advertisers?
  7. How much did Super Bowl ads increase from last year?
  8. Which was your favorite Super Bowl ad?
  9. What is fan engagement?
  10. How do digital and social media platforms help to increase levels of fan engagement?
  11. How would you describe the level of engagement on Super Bowl Sunday compared with a typical Sunday, based on information from this news story?
  12. What is social media marketing?
  13. Why are hashtags an important component of a social media campaign?
  14. How many brands who advertised during the game included a hashtag as part of their marketing campaign (based on information from this news story)?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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