Competitive Edge - Sports & Entertainment Marketing News

NASCAR Has a Marketing Problem


From the mid-1990s to the early 2000s, NASCAR exploded in popularity.

Click here to read the story at

Discussion Questions:

  1. How do you think the popularity of a sports property like NASCAR is measured?
  2. Why do you think NASCAR exploded in popularity in the early 2000s?
  3. Why do you think its popularity has since declined?
  4. What are ratings and why do they matter to NASCAR?
  5. Why do you think ratings have declined in the last ten years?
  6. The headline of this story suggests NASCAR has a marketing problem. What does that mean?
  7. What is the difference between the marketing of sports and marketing through sports?
  8. Which best describes this news story?
  9. What might better marketing do to help draw bigger crowds at NASCAR events?
  10. Why is attendance important at NASCAR events?
  11. Why is sponsorship important to NASCAR?
  12. How might a shrinking fanbase impact NASCAR’s ability to sell sponsorships?
  13. If you were a marketing professional working for NASCAR, what would you do to reinvent the league and its events to help boost popularity?
  14. How might that impact attendance, ratings, and sponsorship and why is that important to NASCAR?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors