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2.3 – The SEM Product

2.2 - Fandom

Iowa Pauses WBB Season Ticket Sales for 2023–24 After Title Game Run

After a historic run to the women’s national championship game, the University of Iowa’s athletic department has paused ticket sales for next season after soaring demand, according to a report from Chad Leistikow of the Des Moines Register. Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
2.2 - What is SEM

NASCAR Has a Marketing Problem

From the mid-1990s to the early 2000s, NASCAR exploded in popularity. Click here to read the story at frontstretch.com. Discussion Questions:

By Chris Lindauer, 2 years04/29/2023 ago
2.1 - Sports & Entertainment Industry

How the Milwaukee Bucks built a thriving global brand

Heading into next week’s playoffs, the Milwaukee Bucks have the best record in the NBA. They posted this season’s longest winning streak (16 games), and they’ve gone about their business without the drama that makes for headlines and fuels talking-head debate shows. Click here to read the story at fastcompany.com. Read more…

By Chris Lindauer, 2 years04/22/2023 ago
2.3 - The SEM Product

Weak start to USFL as league, XFL, cannibalize each other

As expected, the USFL and XFL split the already-limited spring football audience in their first head-to-head. Click here to read the story at sportsmediawatch.com. Discussion Questions:

By Chris Lindauer, 2 years04/22/2023 ago
2.2 - What is SEM

Mariners’ Julio Rodriguez is star MLB needs

That’s the fast version of the Julio Rodríguez story. It is apropos to the Mariners’ center fielder and the way baseball will be played this year. Julio is fast. Fast runner. Fast talker. Fast learner. Fast tracked. Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 2 years04/16/2023 ago
1.2 - Functions of Marketing

Pokémon Sleep, which you play by sleeping, is out this year

The Pokémon Company has finally revealed some details on its most anticipated product: Pokémon Sleep.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
1.5 - Market Segmentation

NFL expansion: League looks to create international division in coming years, per report

If the NFL is considering expansion and adding more franchises, the league is going to look outside the United States for its next venture. Click here to read the story at cbssports.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
1.6 - Positioning

How an intern helped the Savannah Bananas become TikTok famous

The Yankees, perhaps the most famous baseball team on the planet, have a cool 1 million followers on TikTok. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
2.2 - What is SEM

MLB leans into baseball nostalgia with wide-ranging campaign

With a wide-reaching campaign from its new agency of record, MLB may be looking to turn the tides of slipping viewership: The 2022 World Series drew 12 million views on average per game, one of the least watched championship series in history. Click here to read the story at marketingdive.com. Discussion Read more…

By Chris Lindauer, 2 years04/01/2023 ago
2.1 - Sports & Entertainment Industry

Apple’s plan to spend $1 billion per year on movies means more theatrical releases

CODA aside, Apple TV Plus has yet to really become synonymous with hit movies the way the company clearly wants it to.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years04/01/2023 ago

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