Competitive Edge - Sports & Entertainment Marketing News

Weak start to USFL as league, XFL, cannibalize each other

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As expected, the USFL and XFL split the already-limited spring football audience in their first head-to-head.

Click here to read the story at sportsmediawatch.com.

Discussion Questions:

  1. What are ratings?
  2. How do ratings provide a measure of a team or league’s popularity?
  3. Why are ratings important to a league like the XFL or USFL?
  4. What is competition for the entertainment dollar?
  5. What does the headline of this story mean when it suggest the USFL and XFL “cannibalized” each other?
  6. How might that demonstrate the concept of competition for the entertainment dollar?
  7. Why is the quality of the sports product important to TV ratings?
  8. Why are ratings important to broadcasters?
  9. How might low ratings impact both leagues moving forward?
  10. What do you think they could do to increase ratings? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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