Competitive Edge - Sports & Entertainment Marketing News

How an intern helped the Savannah Bananas become TikTok famous

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The Yankees, perhaps the most famous baseball team on the planet, have a cool 1 million followers on TikTok.

Click here to read the story at marketingbrew.com.

Discussion Questions:

  1. What is “TikTok” famous?
  2. How might a sports team benefit from being “TikTok” famous?
  3. Who are the Savannah Bananas?
  4. What is the difference between a Major League Baseball team and a Minor League Baseball team?
  5. How do you think the Savannah Bananas have more followers than the New York Yankees, the most popular team in Major League Baseball?
  6. What is positioning?
  7. How would you describe the Bananas’ positioning strategy?
  8. How has that positioning strategy helped the team to build a strong and loyal fan base?
  9. What is fan experience?
  10. How would you describe the Bananas approach to fan experience?
  11. What are game operations?
  12. How might the team’s game operations strategy impact the fan experience at home games?
  13. What is social media marketing?
  14. Why is social media important to the marketing strategy of any sports team?
  15. How might the Bananas franchise benefit from the success of its social media?
  16. How might this news story represent an example of a career path in sports?
  17. What is an internship?
  18. Why are internships important to a career?
  19. How did an internship help Savanah Alaniz land a job with the Bananas?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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