In 2018, it had a global viewership of 3.5 billion. Click here to read the story at outbrain.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Fox launched a massive campaign promoting its coverage of this year’s World Cup. Is that an example Read more…
Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men’s World Cup in Qatar, which begins Sunday. Click here to read the story at adweek.com. Discussion Questions: What are broadcast rights? Why did Fox invest billions in the rights to broadcast the Read more…
While the world is suffering from the impact of ‘Shrinkflation’, Papa Johns is delivering “Shaqflation” with the return of the Shaq-a-roni, adding a whole lot of EXTRA, like extra cheese and pepperoni cut into 8 large Shaq-sized slices. Papa Johns is even donating an extra dollar from every Shaq-a-Roni that Read more…
Just over three years ago, Netflix unequivocally shot down the idea that it would ever roll out an ad-supported streaming service. Click here to read the story at variety.com. Discussion Questions: What is an “ad-supported” streaming service? What is advertising? What is revenue? Why is revenue important to streaming companies? How will Read more…
In 2009, Fox’s marketing team posed a $237 million question: How can we make sure that hordes of moviegoers turn out to see an ambitious tentpole about beastly blue humanoids living in a distant land no one has ever heard of? Click here to read the story at vulture.com. Discussion Read more…
The NHL is debuting digitally enhanced dasherboards (DED) for all games this season that will “erase and replace” the advertising found on arena rink boards with virtual ads on broadcasts. Click here to read the story at espn.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports teams and Read more…
Amazon’s first broadcast of “Thursday Night Football” attracted a record number of new Prime signups over a three-hour period, more than during similar periods on Prime Day or other big shopping days such as Black Friday and Cyber Monday, an executive said in a memo viewed by CNBC. Click here Read more…
When the National Football League’s regular season kicks off Thursday, millions of fans will settle into their easy chairs to watch America’s biggest, richest sport. But a different, multibillion dollar match will unfold a week later. Click here to read the story at finance.yahoo.com. Discussion Questions: What are broadcast rights? Read more…
Fox Corp. has sold Super Bowl commercials for more than $7 million for 30 seconds of airtime, setting a record for TV’s most popular annual event. Click here to read the story at bloomberg.com. Discussion Questions: What is advertising? Why do businesses and brands advertise? What are ratings? Why are ratings Read more…
Nissan is bringing back its long-running “Heisman House” campaign with the addition of a college-level athlete and a play around the metaverse, per a news release. Click here to read the story at marketingdive.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Which do Read more…