Competitive Edge - Sports & Entertainment Marketing News

Amazon Breaches TV’s Last Stronghold With $13 Billion Bet on NFL


When the National Football League’s regular season kicks off Thursday, millions of fans will settle into their easy chairs to watch America’s biggest, richest sport. But a different, multibillion dollar match will unfold a week later.

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Discussion Questions:

  1. What are broadcast rights?
  2. Why are broadcast right important to the NFL?
  3. Why are they important to media companies like Fox, ESPN, or Amazon?
  4. What is the difference between a traditional media company like Fox or ESPN and a streaming media company like Amazon, Apple, Hulu or Netflix?
  5. Why would a media company spend $13 billion on the rights to NFL games?
  6. Why, specifically, would Amazon invest in an NFL rights deal?
  7. How much is Amazon charging for a 30-second commercial during Thursday Night Football broadcasts?
  8. How might this shift the dynamic of future rights negotiations between sports leagues and media companies?
  9. How do you think sports leagues will benefit from streaming companies being interested in rights?
  10. How might technology impact the experience be different for fans with Amazon’s broadcast compared to traditional TV broadcasts?
  11. What challenges might Amazon face as the exclusive broadcaster of Thursday Night Football games this year?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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