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3.1 – Broadcast Rights & Ratings

2.6 - Advertising

MLB national viewership disappoints for 2023 season

The 2023 MLB regular season is in its final week, and the league’s national media partners are closing the year on a disappointing note. Click here to read the story at awfulannouncing.com. Discussion Questions:

By Chris Lindauer, 2 years10/07/2023 ago
11.3 - Social Issues in SEM

NFL re-emphasizes Sunday Ticket move after concerns of ‘deceptive advertising’

As the first Sunday of the 2023 NFL season arrives, the league is reminding fans where they can find out-of-market games — and where they can’t. Click here to read the story at yahoosports.com. Discussion Questions:

By Chris Lindauer, 2 years09/17/2023 ago
3.1 - Broadcast Rights & Ratings

Price of college football realignment: Losing seasons, stiffer competition

The grass and cash may look greener elsewhere, but the tradeoff for college conference realignment is often more losing. Few teams have sustained success in new leagues in the past 20 years. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
2.4 - Reaching Consumers

Stanley Cup still at five-year high despite quiet conference finals

A quiet conference final round has slowed the NHL’s pace, but Stanley Cup playoff viewership remains at a five-year high. Click here to read the story at sportsmediawatch.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
11.1 - Publicity

WNBA Tests Toronto Market for Expansion With Preseason Clash

On Saturday afternoon, the WNBA will play its first-ever game in Canada in front of a sold-out crowd of nearly 20,000 fans in Toronto’s Scotiabank Arena, home of the NBA’s Raptors. The preseason clash between the Minnesota Lynx and Chicago Sky will serve as both preparation for the teams before the start of the W’s 27th campaign Read more…

By Chris Lindauer, 2 years05/21/2023 ago
2.2 - What is SEM

NASCAR Has a Marketing Problem

From the mid-1990s to the early 2000s, NASCAR exploded in popularity. Click here to read the story at frontstretch.com. Discussion Questions:

By Chris Lindauer, 2 years04/29/2023 ago
2.3 - The SEM Product

Weak start to USFL as league, XFL, cannibalize each other

As expected, the USFL and XFL split the already-limited spring football audience in their first head-to-head. Click here to read the story at sportsmediawatch.com. Discussion Questions:

By Chris Lindauer, 2 years04/22/2023 ago
2.1 - Sports & Entertainment Industry

Baseball’s Most Valuable Teams 2023: Price Tags Are Up 12% Despite Regional TV Woes

The eroding economics of regional sports networks made little difference: Major League Baseball teams are still hot assets. Click here to read the story at Forbes.com. Discussion Questions:

By Chris Lindauer, 2 years04/01/2023 ago
2.1 - Sports & Entertainment Industry

Iowa’s Elite 8 victory out-rated any NBA regular season game on ESPN this season

When Caitlin Clark and the Iowa Hawkeyes upset the top-ranked and previously undefeated South Carolina Gamecocks in the second semifinal of the 2023 NCAA women’s basketball tournament on Friday night a lot of people watched. Also, Iowa’s Elite 8 victory over Louisville out-rated any NBA regular season game broadcast on Read more…

By Chris Lindauer, 2 years04/01/2023 ago
2.1 - Sports & Entertainment Industry

From Record-Breaking Television, Attendance And Merchandise Sales, 2023 World Baseball Classic Was A Home Run

The 2023 World Baseball Classic was a rousing success on a host of levels including attendance, television viewership, and more. When looking inside the numbers, it wasn’t just in North America that the tournament excelled; it was worldwide. Click here to read the story at Forbes.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago

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