Competitive Edge - Sports & Entertainment Marketing News

NFL re-emphasizes Sunday Ticket move after concerns of ‘deceptive advertising’

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As the first Sunday of the 2023 NFL season arrives, the league is reminding fans where they can find out-of-market games — and where they can’t.

Click here to read the story at yahoosports.com.

Discussion Questions:

  1. What are broadcast rights?
  2. What are exclusive broadcast rights?
  3. Who has the exclusive broadcast rights to the NFL’s Sunday Ticket package?
  4. What is advertising?
  5. Why do businesses and brands advertise?
  6. What is deceptive advertising?
  7. What are ethics?
  8. Is deceptive advertising legal?
  9. Is it ethical?
  10. Why is the NFL accusing DirecTV of deceptive advertising?
  11. Why do you think DirecTV is creating advertisements that feature NFL star Travis Kelce suggesting the network can provide access to every game?
  12. Do you think the advertising is deceptive? Why or why not?
  13. Do you think DirecTV should change their ads? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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