Just over three years ago, Netflix unequivocally shot down the idea that it would ever roll out an ad-supported streaming service. Click here to read the story at variety.com. Discussion Questions: What is an “ad-supported” streaming service? What is advertising? What is revenue? Why is revenue important to streaming companies? How will Read more…
These days, Minnesota Twins games at Target Field in Minneapolis boast lots of thrilling action—but you’ll need a phone to see it. Click here to read the story at musebycl.io Discussion Questions: What is a product? Are baseball games a product? Why is it important to provide fans with a Read more…
Stephen Curry is a business mogul. From cryptocurrency to television shows, the Warriors star has amassed a fortune near $160 million according to celebritynetworth.com. Click here to read the story at si.com. Discussion Questions: What is a brand? Are athletes like Steph Curry a brand? What is a business mogul? What Read more…
Nissan is bringing back its long-running “Heisman House” campaign with the addition of a college-level athlete and a play around the metaverse, per a news release. Click here to read the story at marketingdive.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Which do Read more…
The 1989 movie Back to the Future Part II predicted the creation of both Zoom and SlamBall. During a video call taking place in the year 2015, the biography of the character Needles appears on the screen and indicates that one of the sports he plays is called “slamball.” Click here to read Read more…
According to its evangelists, pickleball is America’s fastest growing sport (it depends on how you measure). Click here to read the story at gq.com. Discussion Questions: What is pickleball? Have you ever heard of the sport? Have you ever played the sport? What are demographics? How would you describe the Read more…
Serena Williams has announced that she is retiring from tennis after the U.S. Open, but the sports legend has more than enough business ventures to keep her busy — and wealthy — after she steps off the court for the last time. Click here to read the story at dailymail.co.uk. Read more…
The Milwaukee Bucks, in their quest to repeat as NBA champions, this weekend will begin playing the Boston Celtics in the Eastern Conference semifinals. Off the court, the team is seeking $4 million annually for entitlement rights to its plaza inside Deer District, a 30-acre property that sits outside their arena. Read more…
What happens here, only happens here’, reads the new slogan of the self-proclaimed entertainment capital of the world. Introduced two years ago to replace Las Vegas’ iconic former motto – ‘what happens in Vegas, stays in Vegas’ – the city’s mantra is emblematic of its evolution; a transformation not just Read more…
The NBA and Google Pixel on April 18 announced a virtual space in the NBA App with activities tied to real playoff games, according to details emailed to Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions: What is fan engagement? What is gamification? Why do you think so Read more…