Competitive Edge - Sports & Entertainment Marketing News

Minnesota Twins Are Playing a Whole New Ballgame, Thanks to AR


These days, Minnesota Twins games at Target Field in Minneapolis boast lots of thrilling action—but you’ll need a phone to see it.

Click here to read the story at

Discussion Questions:

  1. What is a product?
  2. Are baseball games a product?
  3. Why is it important to provide fans with a quality product?
  4. What factors impact the quality of the product in professional sports?
  5. How might this news story illustrate an example of the Minnesota Twins working to enhance the product?
  6. What is the fan experience?
  7. Why is it important for teams like the Minnesota Twins to focus on providing a positive fan experience?
  8. What is AR?
  9. How are the Twins using AR, based on what you learned from this news story?
  10. According to this story, what is the Twins’ goal for this program?
  11. What is gamification?
  12. How might this story represent an example of gamification?
  13. What is fan engagement?
  14. How do you think gamification impacts levels of fan engagement?
  15. Do you think other teams will adopt similar technology? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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