Competitive Edge - Sports & Entertainment Marketing News

NBA Adds New Personalization Features to NBA App in Bid to Catch Basketball Fans in Social Net


The NBA hopes to get fans to spend longer periods of time with their favorite sport by using its mobile app to fill in the gaps between game watching.

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Discussion Questions:

  1. What is digital marketing?
  2. What are some examples of digital marketing?
  3. How might the NBA’s investment in its app represent an example of digital marketing?
  4. Why is its app important to the NBA?
  5. Why do you think the league cares how often fans use the app?
  6. Why might they care how much time they spend on the app?
  7. What is the new “moments” feature on the NBA app?
  8. What other new and/or improved features will NBA fans see on the app?
  9. What is fan engagement?
  10. How can quality content and new features on the app help the NBA to increase levels of fan engagement?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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