2.4 - Reaching Consumers
A New Sports League Is Coming To ESPN In January 2025
When January 2025 rolls around there will be a new sport making its debut on ESPN. Click here to read the story at thespun.com. Discussion Questions:
5.3 - SWOT Analysis
Darius Garland signs with New Balance: Sneaker brand bolsters impressive roster with Cavaliers All-Star
New Balance basketball has added another star to their already impressive stable, with Cleveland Cavaliers guard Darius Garland announcing that he is signing to the brand. Click here to read the story at sportingnews.com. Discussion Questions:
2.3 - The SEM Product
Skechers Basketball Officially Announces Its Entry Into the NBA
Just in time for the start of the NBA season, the global award-winning brand Skechers hits the hardwood with its inaugural line of technical basketball shoes that offer elite performance and all-star quality for every level of athlete. Click here to read the story at si.com. Discussion Questions:
5.1 - Competition
NBA Icons Unite at Reebok: Brand Names Shaquille O’Neal President of Basketball, Allen Iverson as Vice President
NBA icon Shaquille O’Neal was instrumental in the Authentic Brands Group acquisition of Reebok in August 2021. Now, the basketball legend has been tapped to lead the athletic brand’s reemergence in the sport he knows best. Click here to read the story at footwearnews.com. Discussion Questions:
2.1 - Sports & Entertainment Industry
League One Volleyball Raises $35 Million to Serve Growing Fanbase
Volleyball in America is having a moment, and League One Volleyball (LOVB) is hoping to maintain that momentum with its soon-to-debut new pro league. Click here to read the story at sportico.com. Discussion Questions:
1.4 - Target Markets
How Topgolf plans to become even bigger than actual golf
Two years ago, Topgolf chief marketing officer Geoff Cottrill was at a golf tournament in Jacksonville, Florida, when he and a friend were walking the course and spotted two kids laughing hysterically as they rolled down a hill. Click here to read the story at fastcompany.com. Discussion Questions:
2.2 - Fandom
The Most Popular Sneaker Brands in the World, Ranked
When it comes to footwear and sports apparel, there’s only one king — and while Nike’s rip-roaring worldwide ascent didn’t end up making Spencer Haywood a billionaire, you can’t argue with the singularity of the Swoosh across what is now several distinct generations. Click here to read the story at Read more…
11.1 - Publicity
WNBA Tests Toronto Market for Expansion With Preseason Clash
On Saturday afternoon, the WNBA will play its first-ever game in Canada in front of a sold-out crowd of nearly 20,000 fans in Toronto’s Scotiabank Arena, home of the NBA’s Raptors. The preseason clash between the Minnesota Lynx and Chicago Sky will serve as both preparation for the teams before the start of the W’s 27th campaign Read more…
11.1 - Functions of Communications
From quarterback to culture: What do the Commanders’ new owners need to fix?
Shortly after buying the NHL’s New Jersey Devils, Josh Harris explained why. “What we’ve done is buy good companies,” he told NJ.com in 2014, “good franchises that have a reason to exist but for whatever reason may have some financial difficulties or need some new leadership.” Click here to read the Read more…
5.1 - Competition
Warner Bros Discovery Confirms Rebrand Of HBO Max To Max; Launch Date Set
Warner Bros Discovery has confirmed its long-expected plan to jettison the “HBO” from HBO Max, announcing that its rebranded streaming service will be called Max. Click here to read the story at deadline.com. Discussion Questions: