Competitive Edge - Sports & Entertainment Marketing News

Major League Soccer Unveils the “Our Soccer is Calling” Campaign


Major League Soccer today unveiled the “Our Soccer is Calling” brand campaign for the 2024 MLS season. This year’s campaign celebrates the stars, the fans and the communities that makes MLS unique and unlike any other sports league.

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Discussion Questions:

  1. What is the difference between marketing through sports and marketing of sports?
  2. Which best describes Major League Soccer’s marketing campaign for the 2024 season?
  3. Why do you think MLS would launch a brand campaign right before the season begins?
  4. Where do you think the “Our Soccer is Calling” video might be shared? How will the league use it to promote the upcoming season?
  5. What is a brand? Is MLS a brand?
  6. What is a tagline?
  7. Why do sports marketers sometimes use taglines to promote an upcoming season?
  8. What is Major League Soccer’s tagline for this year’s marketing campaign?
  9. What message do you think they hope to communicate to fans with that tagline?
  10. Last year, MLS reached new heights, largely thanks to Lionel Messi’s arrival. In your opinion, what can they do this year to continue that momentum in a way that helps the league to grow?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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