Competitive Edge
Category: Lesson 6.1 – Branding

NFL Jersey Rule Boosts Rookie Brands but Can Cost Vets Big Bucks

In April, NFL owners approved a rule change that will allow more players to wear single-digit numbers—once reserved exclusively for quarterbacks, kickers and punters—after teams ran into a shortage of available numbers in the 20-49 range last season. Click here to read the story at sportico.com. Discussion Questions: According to this story,

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Maine Red Claws renaming franchise Maine Celtics

The Maine Red Claws, Boston’s G-League affiliate, will be known as the Maine Celtics going forward, according to a release from the franchise. Click here to read the story at masslive.com. Discussion Questions: What is branding? What is rebranding? Do you think rebranding is risky? Why or why not? What

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Does ‘Impossible is Nothing’ still work for Adidas in 2021?

Adidas has lately been strafing us all with a fresh barrage of celebrity-focused biographical videos/ads featuring its long-running “Impossible is Nothing” tagline, along with an #ImpossibleIsNothing Instagram campaign. Click here to read the story at adage.com. Discussion Questions: What is branding? What is a tagline? Why might taglines be used

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Washington Football Team Seeks Fan Feedback for Rebrand

The Washington Football team has introduced its new Fan Ambassador Network (FAN) to help guide the team’s rebrand. The team is seeking fan ambassadors to provide perspective for seven different committees centering on topics such as entertainment, merchandise, food and culture. Click here to read the story at SportTechie.com. Discussion

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