Competitive Edge - Sports & Entertainment Marketing News

Why the Daytona 500 Chose DJ Khaled to Wave the Green Flag


It’s a new year and new era for NASCAR, and the new Cup series starts with the opening points race, the Great American Race — the Daytona 500 — on February 18. In a move only slightly surprising, DJ Khaled, a Grammy-winning rap artist, will get to wave the green flag.

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Discussion Questions:

  1. Why is the Daytona 500 such an important event for NASCAR?
  2. What is an “honorary starter” at the Daytona 500?
  3. Why do you think NASCAR finds celebrities to perform honorary starter duties at the Daytona 500?
  4. Why is Daytona 500 called the “Great American Race”?
  5. How might that represent an example of branding?
  6. What is sponsorship?
  7. What is the difference between sponsorship and endorsement?
  8. What is sponsorship activation?
  9. What brand is DJ Khaled endorsing as part of his presence at this year’s Daytona 500?
  10. What new product is the brand launching as part of its NASCAR sponsorship?
  11. What is the name of the campaign, according to what you learned in this news story?
  12. How might that represent an example of sponsorship activation?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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