Competitive Edge
Category: Lesson 6.2 – Brand Building

The ‘Fast & Furious’ Franchise Is a Hollywood Unicorn

It’s a franchise based on a 2,000-word article that appeared in Vibe magazine in 1998. Its characters have sprung wholly from itself, rather than from a decades-deep well of recognizable figures and branding.  Click here to read the story at theringer.com. Discussion Questions:

Read More »

SEARCH COMPETITIVE EDGE:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC