Competitive Edge
Category: Lesson 6.2 – Brand Building

USFL unveils team cities, nicknames and logos for 2022 debut

The buzz for the United States Football League is continuing to build ahead of the league’s April 2022 debut. The new league’s city affiliations, team nicknames and logos for all eight franchises were unveiled on “The Herd” on FS1 on Monday. Click here to read the story at foxsports.com. Discussion

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How NASCAR is in the race to develop a brand identity for the metaverse

NASCAR and esports entertainment holding company Subnation have teamed up to bring the popular motorsports brand into the metaverse with persistent digital experiences that help fans engage more deeply. Click here to watch the story at digiday.com. Discussion Questions: What is digital marketing? Why is an effective digital marketing strategy important

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How the Seattle Kraken Built a Brand Before Their First Game

The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. Click here to read the story at adweek.com. Discussion Questions: What is branding? Why is branding important to an expansion pro sports

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