Competitive Edge - Sports & Entertainment Marketing News

For MLB, Las Vegas And Oakland, The A’s Name And Brand Should Stay Put


The A’s are slated to move to Las Vegas. It would be better for the brand to stay in Oakland and let Las Vegas embrace a new beginning.

Click here to read the story at

Discussion Questions:

  1. What is a brand?
  2. Are the Oakland A’s a brand?
  3. How might the brand be impacted when the team relocates to Las Vegas?
  4. The author of this story suggests the team should rebrand once they officially move to Las Veags. Why?
  5. Do you agree? Why or why not?
  6. Based on information from this news story, what has the A’s franchise suggested they want to do about the team’s current branding?
  7. According to this story, no team since the A’s departure from Kansas City in 1968 has kept its name as part of relocation. How might that impact the team’s decision?
  8. Do you think the Raiders should have rebranded when they moved from Oakland to Las Vegas? How might that decision be different than with the A’s?
  9. If you were rebranding the team, what might it look like? Would you keep the same colors? What would the team name be? What might the logo look like?
  10. When teams rebrand, how important is it to find ways to connect the new branding to the community? How could the A’s do that when they relocate to Las Vegas? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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