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6.2 – Brand Building

2.2 - Fandom

Disney’s move into trading cards

Walt Disney’s convoluted flow chart of revenue streams is getting a new addition. Earlier this month, Disney released the first batch of trading cards from its upcoming game, “Lorcana,” and they’re already fetching $2k+ on the resale market, per Polygon. Click here to read the story at thehustle.co. Discussion Questions: Read more…

By Chris Lindauer, 3 years09/30/2022 ago
3.3 - Industry Trends

Stephen Curry Nearing $1B Deal With Under Armour

Stephen Curry is a business mogul.  From cryptocurrency to television shows, the Warriors star has amassed a fortune near $160 million according to celebritynetworth.com. Click here to read the story at si.com. Discussion Questions: What is a brand? Are athletes like Steph Curry a brand? What is a business mogul? What Read more…

By Chris Lindauer, 3 years09/18/2022 ago
6.1 - Branding

Serena’s brand will stay strong post-retirement

The end of Serena Williams’ glittering tennis career will have little to no impact on the American’s brand value and her earnings from endorsements could even surge post-retirement, industry experts told Reuters. Click here to read the story at reuters.com. Discussion Questions: What is a brand? Is Serena Williams a Read more…

By Chris Lindauer, 3 years09/04/2022 ago
2.2 - Fandom

Disney is exploring a ‘Disney Prime’ membership program

Disney is exploring a membership program in the style of Amazon Prime, as first reported by The Wall Street Journal. The program could offer various exclusive perks, discounts, and other enticements for subscribers to spend more money on Disney products and services. Click here to read the story at theverge.com. Discussion Read more…

By Chris Lindauer, 3 years09/04/2022 ago
3.3 - Industry Trends

How Serena Williams will expand her $260M fortune after retiring from tennis

Serena Williams has announced that she is retiring from tennis after the U.S. Open, but the sports legend has more than enough business ventures to keep her busy — and wealthy — after she steps off the court for the last time. Click here to read the story at dailymail.co.uk. Read more…

By Chris Lindauer, 3 years08/14/2022 ago
2.2 - Fandom

Universal Studios Hollywood Reveals Details for Super Nintendo World Opening Next Year

Nintendo fans will soon be able to step into a world of augmented reality and team up with Mario himself as Universal Studios Hollywood revealed its latest Super Nintendo World ride details this week, which the park shared with Travel + Leisure.  Click here to read the story at travelandleisure.com. Discussion Read more…

By Chris Lindauer, 3 years06/12/2022 ago
5.1 - Competition

Sneaker supremacy: Nike and Adidas battle for brand love

Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market. Click here to read the story at Read more…

By Chris Lindauer, 3 years05/14/2022 ago
6.1 - Branding

Lululemon will debut monthly memberships for clothes, events and classes in a bid for loyal customers

Lululemon is launching a membership program — and it’s about more than workout clothes. The athletic apparel retailer will debut two tiers of memberships, one free and one paid, in a bid to build a stronger base of loyal customers. Click here to read the story at cnbc.com. Discussion Questions: What Read more…

By Chris Lindauer, 3 years05/08/2022 ago
2.2 - Fandom

Aqua’s ‘Barbie Girl’ won’t be in the Barbie movie

While Warner Bros.’ and Mattel Films’ upcoming Barbie movie is sure to have some level of self-awareness about its main character’s status as a real-world cultural icon, Mattel is taking a firm stance against featuring the iconic doll’s very unofficial anthem that basically everyone knows by heart. Click here to read the story at Read more…

By Chris Lindauer, 3 years05/01/2022 ago
6.1 - Branding

NBA Unveils Revamped Finals Logo with Nod to Past Design

The NBA’s 75th anniversary season has come with numerous celebrations of the league’s rich history. The latest way in which the NBA has chosen to harken back to its past is with a revamped Finals logo.  Click here to read the story at si.com. Discussion Questions: What is promotion? Why Read more…

By Chris Lindauer, 3 years04/23/2022 ago

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