Competitive Edge - Sports & Entertainment Marketing News

Disney’s move into trading cards


Walt Disney’s convoluted flow chart of revenue streams is getting a new addition.

Earlier this month, Disney released the first batch of trading cards from its upcoming game, “Lorcana,” and they’re already fetching $2k+ on the resale market, per Polygon.

Click here to read the story at

Discussion Questions:

  1. What is fandom?
  2. What is a brand?
  3. What is brand loyalty?
  4. How might fandom and brand loyalty help Disney’s move into trading cards to be successful?
  5. Why do you think Disney is moving into trading cards?
  6. How did the pandemic impact the trading cards business, according to this news story?
  7. What is revenue?
  8. Why is revenue important to any entertainment company?
  9. How might the move into trading cards help Disney to generate revenue?
  10. What are collectibles?
  11. Do you think Disney’s trading cards will be popular collectibles? Why or why not?
  12. What is brand extension?
  13. What is Lorcana?
  14. How might Lorcana represent a Disney brand extension?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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