Competitive Edge - Sports & Entertainment Marketing News

Disney is exploring a ‘Disney Prime’ membership program


Disney is exploring a membership program in the style of Amazon Prime, as first reported by The Wall Street Journal. The program could offer various exclusive perks, discounts, and other enticements for subscribers to spend more money on Disney products and services.

Click here to read the story at

Discussion Questions:

  1. What is competition?
  2. What is the difference between direct and indirect competition?
  3. Who might represent direct competition to the Disney+ streaming service?
  4. Who might represent indirect competition?
  5. What is brand loyalty?
  6. Why do you think Disney would consider launching a membership program similar to Amazon Prime?
  7. Based on information from this news story, what perks might be included with the new program?
  8. Do you think that would be enough to encourage customers to sign up? Why or why not?
  9. What is merchandising?
  10. Why do you think Disney would include merchandising as part of its new membership program?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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