Competitive Edge - Sports & Entertainment Marketing News

Universal Studios Hollywood Reveals Details for Super Nintendo World Opening Next Year


Nintendo fans will soon be able to step into a world of augmented reality and team up with Mario himself as Universal Studios Hollywood revealed its latest Super Nintendo World ride details this week, which the park shared with Travel + Leisure

Click here to read the story at

Discussion Questions:

  1. What is Super Nintendo World?
  2. What is a brand?
  3. Is Nintendo a brand? Is it a strong brand? Why or why not?
  4. Is Mario Kart a brand?
  5. What is brand extension?
  6. How might this story represent an example of brand extension?
  7. What is fandom?
  8. How might the opening of a Super Nintendo-themed attraction and unveiling of a Mario Kart-themed ride represent an example of fandom?
  9. Why would Universal Studios want to open a Super Nintendo-themed attraction?
  10. According to this story, when will the park open?
  11. Based on what you read in this story, describe the new Mario Kart ride.
  12. What is augmented reality?
  13. How is augmented reality being used in the new Super Nintendo World ride?
  14. Why are new rides important to theme parks?
  15. Do you think this attraction will be popular? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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