The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back — and this year, it’ll have friends. Click here to read the story at prnewswire.com. Classroom Discussion: Branding Sponsorship Decisions: Sales and Service:
There are a lot of stakeholders that the PGA Tour and commissioner Jay Monahan must keep happy. These days, doing so has felt a bit like a game of Whac-A-Mole. Take care of one thing and suddenly the next needs addressing. Click here to read the story at golf.com. Discussion Questions:
It’s time for NASCAR to create a better incentive for its special events. NASCAR announced Monday that it would have an in-season tournament for its drivers during the 2025 Cup Series season. Click here to read the story at sports.yahoo.com. Discussion Questions:
Tourney Town presented by Capital One will have a full schedule of activities, interactive games, performances, autograph sessions and so much more! Click here to read the story at ncaa.com. Discussion Questions:
Competition always brings about some unique moves from participants — but there are always some moves that hit a little closer to home. Click here to read the story at thestreet.com. Discussion Questions:
The NCAA Corporate Champions and Partners Program, first introduced in 1984, is dedicated to excellence and committed to developing marketing and promotional activities surrounding NCAA championships. Some of America’s top corporations comprise the program and emphasize the role of athletics and academics in our society by supporting NCAA youth programs, Read more…
Now in its eighth year as the official hotel partner of the NCAA, Marriott is hoping to benefit from the many fans who will travel to see their favorite teams compete in the March Madness basketball frenzy. Click here to read the story at marketingdive.com. Discussion Questions:
March Madness Sneaker Explainer: What college basketball fans need to know about sneakers this year. Click here to read the story at si.com. Discussion Questions:
This March Madness® it’s all about basketball, brackets, and square BEEF. As the Official Hamburger of March Madness and Official Breakfast of March Madness, Wendy’s® has built another championship-winning roster of deals on the Wendy’s app. Click here to read the story at wendys.com. Discussion Questions:
It’s fitting that the 2024 Major League Soccer (MLS) season will kick off on February 21 with a game featuring Lionel Messi and Inter Miami. The (arguably) greatest player of all time and his pink-clad teammates face Real Salt Lake to start the second full season of MLS’ 10-year, $2.5 Read more…