Competitive Edge - Sports & Entertainment Marketing News

Wendy’s “Squares Up” for NCAA March Madness with Another Year of Winning Deals

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This March Madness® it’s all about basketball, brackets, and square BEEF. As the Official Hamburger of March Madness and Official Breakfast of March Madness, Wendy’s® has built another championship-winning roster of deals on the Wendy’s app

Click here to read the story at wendys.com.

Discussion Questions:

  1. What is March Madness?
  2. What is sponsorship?
  3. How do you think brands determine which sports and entertainment properties to sponsor?
  4. Wendy’s is an official NCAA sponsor. If they weren’t, would they be able to use “March Madness” in their marketing? Why or why not?
  5. Why do you think Wendy’s invests in a NCAA sponsorship?
  6. What is sponsorship activation?
  7. Why is activation important?
  8. What is Wendy’s doing to activate their NCAA sponsorship around March Madness this year?
  9. What is promotion?
  10. What is sales promotion?
  11. How might this Wendy’s activation provide an example of sales promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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