As the North American Regional Supporter of the FIFA World Cup Qatar 2022™, Frito-Lay North America is preparing fans for the FIFA World Cup with everything they need to enhance their at-home viewing experience. Click here to read the story at prnewswire.com. Discussion Questions: What is the FIFA World Cup? What is
Two years and 32 designs later, the NHL Reverse Retro jerseys are here. The NHL and adidas unveiled the 2022-23 season jerseys on Thursday. Click here to read the story at nhl.com. Discussion Questions: What is a reverse retro jersey? What is product management? Why is product management important in
The NHL is debuting digitally enhanced dasherboards (DED) for all games this season that will “erase and replace” the advertising found on arena rink boards with virtual ads on broadcasts. Click here to read the story at espn.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports teams and
Hockey sponsorship has become a bit of a theme in Canadian marketing this year. A few months ago, a number of top brands wanted nothing to do with Hockey Canada after ugly allegations of sexual assault against Team Canada players surfaced. Click here to read the story at the-message.ca. Discussion
Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning. Click here to read the story at espn.com. Discussion Questions: What is sponsorship? What is sponsorship inventory? Do you think the Super Bowl halftime show represents an example of sponsorship inventory?
The Chicago Bulls announced today the launch of THE AUROCHS, the first NFT collection from a professional sports team to launch on Coinbase’s new NFT marketplace – Coinbase NFT. Click here to read the story at nba.com. Discussion Questions: What is a NFT? What are collectibles as it relates to
In July 2021, name, image, and likeness (NIL) rules and laws opened the door for college athletes to make money for the first time. It did not take long for them, or brands, to capitalize. Click here to read the story at espn.com. Discussion Questions: What is NIL? Why is
Major League Baseball is moving ahead with plans for advertising on uniforms next season. Click here to read the story at ESPN.com. Discussion Questions: What is the paradox of commercialism (as described in your textbook, The Business of Sports and Entertainment)? How might this story represent an example of that
The Heinz Red Zone will remain at Acrisure Stadium. And one of the big ketchup bottles could be returning as well. Click here to read the story at post-gazette.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports teams and leagues? What is sponsorship inventory? What are naming rights?
Should he win one of auto racing’s crown jewel races, Conor Daly would gladly take the seven-figure payout awarded to the Indianapolis 500 champion and deposit traditional American cash straight in his bank. Click here to read the story at apnews.com. Discussion Questions: What is sponsorship? What is a sponsorship