Competitive Edge - Sports & Entertainment Marketing News

Some NHL fans are not happy about the league’s new choice for its jerseys


NHL jerseys are switching from Adidas to Fanatics, and fans aren’t happy about it. 

Click here to read the story at

Discussion Questions:

  1. What is a product?
  2. What type of product is being discussed in this news story?
  3. Why is the quality of product important in this case?
  4. According to this story, why are some NHL fans disappointed in the new maker of league jerseys?
  5. How might this story illustrate the importance of a quality product in sports and entertainment?
  6. What is sponsorship?
  7. How do you think companies decide which sports and entertainment properties to sponsor?
  8. Why would Fanatics want to become the official on-ice uniform partner of the NHL?
  9. Why do you think Adidas chose not to renew the sponsorship?
  10. What is the function of communications in sports and entertainment?
  11. According to this story, the NHL was prepared for some pushback from fans. How does this illustrate the importance of communications in sports and entertainment?

Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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