Stephen Curry is a business mogul. From cryptocurrency to television shows, the Warriors star has amassed a fortune near $160 million according to celebritynetworth.com. Click here to read the story at si.com. Discussion Questions: What is a brand? Are athletes like Steph Curry a brand? What is a business mogul? What
In July 2021, name, image, and likeness (NIL) rules and laws opened the door for college athletes to make money for the first time. It did not take long for them, or brands, to capitalize. Click here to read the story at espn.com. Discussion Questions: What is NIL? Why is
Instacart has retained Grammy winner Lizzo as the face of its biggest brand campaign to date to introduce Carts, an in-app experience that will enable pop culture personalities, retailers and online creators to share shoppable, curated content. Click here to read the story at forbes.com. Discussion Questions: What is celebrity endorsement?
The end of Serena Williams’ glittering tennis career will have little to no impact on the American’s brand value and her earnings from endorsements could even surge post-retirement, industry experts told Reuters. Click here to read the story at reuters.com. Discussion Questions: What is a brand? Is Serena Williams a
Aflac, a leading provider of supplemental health insurance in the U.S., is kicking off its marketing campaign for the 2022-2023 college football season to shine a light on the gap between health insurance and medical bills. Click here to read the story at finance.yahoo.com. Discussion Questions: What is the difference
T.J. Finley is taking his fashion sense to Amazon. The Auburn quarterback, who is vying for the starting job as the Tigers begin fall camp this week, announced Tuesday afternoon that he has agreed to an NIL partnership with Amazon. Click here to read the story at al.com. Discussion Questions:
Serena Williams has announced that she is retiring from tennis after the U.S. Open, but the sports legend has more than enough business ventures to keep her busy — and wealthy — after she steps off the court for the last time. Click here to read the story at dailymail.co.uk.
Tennis star Coco Gauff enjoys plenty of practice writing her signature, especially as the 18-year-old has risen to No. 11 in the WTA world rankings. Click here to read the story at forbes.com. Discussion Questions: What is product endorsement? Why do brands pay athletes and celebrities to endorse their products
Duke basketball coach Jon Scheyer has hired Rachel Baker, formerly of Nike and the NBA, as its first-ever general manager. Click here to read the story at usatoday.com. Discussion Questions: What is NIL? What is leadership? Why is leadership important in sports? How might hiring a GM help develop an
Ohio State needs $13 million through name, image and likeness deals to maintain its football roster beyond next season. Click here to read the story at usatoday.com. Discussion Questions: What is NIL? How did NIL change the landscape of college athletics? How are NIL deals currently regulated? Do you think college athletes
This group deserves a standing ovation from us for an INCREDIBLE performance in this year's competition. Oh so close to winning it all this year. Credit to Mr. Gueth for coaching this impressive group of young men and women to a runner up finish! 👏
Congratulations to the @MVCTC_SM Seniors for finishing 2nd place in the National @sportsbized Fantasy Football Marketing Competition. Great job developing the Dayton Jokers into a national power!!!!! #MVCTC
