Competitive Edge
Category: Lesson 8.6 – Endorsement

Stephen Curry Nearing $1B Deal With Under Armour

Stephen Curry is a business mogul.  From cryptocurrency to television shows, the Warriors star has amassed a fortune near $160 million according to celebritynetworth.com. Click here to read the story at si.com. Discussion Questions: What is a brand? Are athletes like Steph Curry a brand? What is a business mogul? What

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Serena’s brand will stay strong post-retirement

The end of Serena Williams’ glittering tennis career will have little to no impact on the American’s brand value and her earnings from endorsements could even surge post-retirement, industry experts told Reuters. Click here to read the story at reuters.com. Discussion Questions: What is a brand? Is Serena Williams a

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Gaaaap! Latest rivalry in college football pits Aflac Duck against new nemesis, Gap Goat, representing the gap between what health insurance covers and what Americans are able to pay

Aflac, a leading provider of supplemental health insurance in the U.S., is kicking off its marketing campaign for the 2022-2023 college football season to shine a light on the gap between health insurance and medical bills.  Click here to read the story at finance.yahoo.com. Discussion Questions: What is the difference

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