Competitive Edge
Category: Lesson 8.6 – Endorsement

Skechers signs Harry Kane, plans soccer debut

Skechers is launching its first soccer cleats in the United Kingdom and Europe in September, the footwear company announced last week. The shoe is called the SKX_01, according to a press release. Click here to read the story at retaildive.com. Discussion Questions:

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Chipotle’s sports marketing strategy

The U.S. Women’s National Soccer Team fell short of its goal to become the first country in the history of the World Cup to win three times in a row. Click here to read the story at thestreet.com. Discussion Questions:

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NBA Markets 2023 Finals Like a Movie, With Cameos Galore

While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while building this year’s “We Are All In The Finals” campaign.

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How TikTok is changing the music industry

TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically on the app even if they’ve been outside the mainstream for decades. Click here to read the story at businessinsider.com. Discussion Questions:

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Mariners’ Julio Rodriguez is star MLB needs

That’s the fast version of the Julio Rodríguez story. It is apropos to the Mariners’ center fielder and the way baseball will be played this year. Julio is fast. Fast runner. Fast talker. Fast learner. Fast tracked. Click here to read the story at si.com. Discussion Questions:

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