Competitive Edge - Sports & Entertainment Marketing News

Nikola Jokić Signs Signature Shoe Deal With 361°


Following up on a NBA Championship run earlier this summer, two-time league MVP Nikola Jokić couldn’t have asked for better timing to be a sneaker free agent.

As interest from several brands throughout the industry unfolded throughout the fall, “The Joker” now has his new brand partner in place, signing a multi-year signature footwear and apparel endorsement with Chinese brand 361°.

Click here to read the story at

Discussion Questions:

  1. What is endorsement?
  2. How is an endorsement deal different from a celebrity influencer campaign?
  3. Why do businesses pay athletes to endorse their producs and brands?
  4. Who is 361°?
  5. What is competition?
  6. What is the difference between direct and indirect competition?
  7. Who might represent direct competition to 361°?
  8. Why are endorsement deals important to a footwear brand like 361° from a competition standpoint?
  9. Who is Nikola Jokić?
  10. How might adding a player like Nikola Jokić to its endorsement roster impact how consumers view 361°?
  11. Why would Nikola Jokić sign with 361°?
  12. What other NBA players are signed with 361°, according to this news story? According to this news story, how did that influence Nikola Jokic’s decision to join the brand?
  13. What other NBA players would you target if you were 361°? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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