Competitive Edge - Sports & Entertainment Marketing News

SNICKERS® Ice Cream Partners with 2023 NFL Draft Pick Bryce Young to Introduce First-Ever “SNICKERS® Bryce Cream Bar”


Today, SNICKERS® Ice Cream, proudly part of Mars, announced an ice-cold partnership with the 2023 NFL Draft’s coveted prospect Bryce Young, offering NFL fans a cool way to “chill out” with a first to market “SNICKERS Bryce Cream Bar.” 

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Discussion Questions:

  1. What is a product endorsement?
  2. What is a celebrity influencer?
  3. What is the difference between an influencer and a product or brand endorsement?
  4. Which best describes the relationship between Snickers and Bryce Young?
  5. What characteristics do you think brands consider when determining which athletes, celebrities, or influencers to partner with?
  6. Why do you think Snickers would want to partner with Bryce Young?
  7. Do you think influencer or endorsement campaigns present any risk to a business or brand? Why or why not?
  8. Bryce Young hasn’t played in a NFL game yet. Do you think there is a risk associated with paying a rookie athlete to partner with a business or brand? Why or why not?
  9. What is promotion?
  10. What is a sales promotion?
  11. How might a limited-edition product like the “Bryce Cream Bar” represent an example of a sales promotion?
  12. What do you think Snickers hopes to accomplish with their partnership with Bryce Young?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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