Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
This has not been a good week for the Baltimore Orioles. The club has made headlines for yanking play-by-play announcer Kevin Brown off the air after he dared to mention the team’s past struggles against the Tampa Bay Rays. Click here to read the story at nypost.com. Discussion Questions:
They aren’t the first and they won’t be the last college football program to do this, but Deion Sanders and Colorado continue to showcase an innate ability to stand out. Click here to read the story at athlonsports.com. Discussion Questions:
Barbie’ reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here’s how their marketing team pulled it off. Click here to read the story at entrepreneur.com. Discussion Questions:
Chipotle wants you to score some free food when the U.S. women’s national soccer team scores during the 2023 World Cup. Click here to read the story at usatoday.com. Discussion Questions:
Wearing Oakland green and gold and Giants orange and black, thousands of fans from both sides of the bay stood together to protest the Athletics’ planned move to Las Vegas during San Francisco’s 2-1 victory Tuesday night. Click here to read the story at espn.com. Discussion Questions:
Basketball fans have grown accustomed to seeing a wider variety of court designs than ever before. FIBA took that one step further. At the U19 Women’s Basketball World Cup 2023 on Friday, the organization unveiled a new LED glass floor that can be used for official games. Click here to Read more…
As fans worldwide prepare for what will be the most-watched women’s sporting event of the year, Frito-Lay, Tournament Supporter and the Official USA Snack of the FIFA Women’s World Cup Australia & New Zealand 2023™, is getting viewers ready for greatness with the debut of its new FIFA Women’s World Cup™ Read more…
While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while building this year’s “We Are All In The Finals” campaign. Read more…
PepsiCo is partnering with Bad Bunny to achieve the ultimate summer vibes, with QR codes and, ultimately, first-party data as key parts of the beverage brand’s summer campaign. Click here to read the story at digiday.com. Discussion Questions:
State Farm has spent a decade exploring gaming and esports marketing to reach younger consumers, resulting in last year’s successful esports competition “Gamerhood Challenge” that racked up 10 million views on Twitch. Click here to read the story at marketingdive.com. Discussion Questions: