Competitive Edge - Sports & Entertainment Marketing News

Video: FIBA Event Showcases Incredible GlassFloor Interactive Basketball Court


Basketball fans have grown accustomed to seeing a wider variety of court designs than ever before. FIBA took that one step further.

At the U19 Women’s Basketball World Cup 2023 on Friday, the organization unveiled a new LED glass floor that can be used for official games.

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Discussion Questions:

  1. What is technology?
  2. Why is technology important in the sports and entertainment industry?
  3. What examples of technology in sports and entertainment can you think of?
  4. How does tech influence the way you consume sports and entertainment?
  5. What is advertising?
  6. Why do businesses and brands advertise?
  7. How might the new court provide an innovation for advertising in sports?
  8. Do you think the LED glass floor showcased at the FIBA World Cup is the future of basketball courts? Why or why not?
  9. What is the “paradox of commercialism” as described by your textbook, The Business of Sports and Entertainment?
  10. How might this story demonstrate that concept?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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