Competitive Edge - Sports & Entertainment Marketing News

Chipotle’s 2023 World Cup play: Win one of 2,500 free entrées when USWNT scores goals


Chipotle wants you to score some free food when the U.S. women’s national soccer team scores during the 2023 World Cup.

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Discussion Questions:

  1. What is marketing?
  2. What is sports marketing?
  3. Why do brands like Chipotle engage in sports marketing efforts?
  4. What is the marketing mix?
  5. What is promotion?
  6. Why is it an important component of the marketing mix?
  7. What is the difference between the marketing of and marketing through sports?
  8. Which best describes Chipotle’s World Cup promotion?
  9. Based on what you learned in this news story, how would you describe the Chipotle World Cup promotion?
  10. Why would they give away free food?
  11. What is sponsorship?
  12. What is sponsorship activation?
  13. How might this promotion from Chipotle represent an example of an activation?
  14. What is social media?
  15. How can social media be used for marketing purposes?
  16. Why do you think Chipotle is using social media for this promotion?
  17. Why do you think they chose Twitter as the platform for this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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