Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Celebrity spokespeople can be an asset to a business–but when it comes to ads, they may not be a brand’s best option. Click here to read the story at inc.com. Discussion Questions:
Milk’s favorite cookie is back for America’s favorite sport. After an 11-year hiatus, Oreo will once again advertise in this year’s Super Bowl. Click here to read the story at marketingbrew.com. Discussion Questions:
After a controversy around hosting the Formula 1 race, the Super Bowl will be another test for how well Las Vegas handles mass sporting events. Click here to read the story at skift.com. Discussion Questions:
After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future. Click here to read the story at digiday.com. Discussion Questions:
In an NFL playoffs full of streaming debuts and record ratings, those who watched the Baltimore Ravens beat the Houston Texans last Saturday may have noticed another notable first: ESPN anchors Troy Aikman and Joe Buck sporting matching Nike jackets. Click here to read the story at sportico.com. Discussion Questions:
Mars flagship candy brand M&M’s will return to the Super Bowl with a new spot that will air during the first commercial break in the first quarter of the game on Feb. 11, 2024, according to a press release. Click here to read the story at finance.yahoo.com. Discussion Questions:
Name, Image and Likeness is supposed to be a boon to student-athletes financially. And, in many cases, it has helped. But it’s also coming at a cost for some athletic programs. Click here to read the story at si.com. Discussion Questions:
Argentinian superstar Lionel Messi and his teammates at Major League Soccer’s Inter Miami will wear the icon of Royal Caribbean International on their jerseys for the upcoming campaign, replacing crypto investment firm XBTO as the club’s main sponsor. Click here to read the story at cnbc.com. Discussion Questions:
You’ve probably seen those flashy Nike uniforms the University of Oregon’s football team dons for each game. Would you believe the university gives its beach volleyball team hand-me-downs that are tattered and often don’t fit? Click here to read the story at forbes.com. Discussion Questions:
Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. Click here to read the story at adweek.com. Discussion Questions: