Advertising – Page 4

Category: Advertising

The best and worst campaigns of 2022, according to industry creatives

Ah, 2022. It was the best of times, it was the worst of times. You could say the same thing about the ads we saw in the past 12 months. Click here to read the story at marketingbrew.com. Discussion Questions:

01/21/2023

Did You Know Planters Has a NUTMobile for Promotional Experiences?

We all know about the Oscar Meyer Wienermobile. It’s perhaps the most famous food-shaped promotional vehicle in the world. Click here to read the story at magazine.promomarketing.com. Discussion Questions:

01/14/2023

Roku CEO explains why the company is launching its own line of TVs

Roku is counting on its growing consumer base beyond 70 million customers as it launches its own line of televisions, CEO Anthony Wood told CNBC on Thursday. Click here to read the story at cnbc.com. Discussion Questions:

01/07/2023

Why Spotify makes Wrapped its annual marketing moment

“There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative. “We don’t just see an increased user base day on day. We also see a lot of people coming back to the platform.” (Bodman declined to offer further details around growth and usage.)

12/31/2022

Spotify Gamifies Its ‘Wrapped’ Billboards Looking Back at 2022

Spotify unveiled its 2022 “Wrapped” campaign Wednesday morning—in what’s become a highly anticipated seasonal tradition—and this year’s bag of goodies includes gamefied billboards, a “listening personality” generator, and of course the annual rundowns of most-listened-to artists and songs globally and regionally. Click here to read the story at musebycl.io. Discussion Questions: What

12/02/2022

For Uncommon Goods, podcast ads drive ‘high-quality’ customers

Does Santa listen to podcasts? If you find a bag of AG1, a HelloFresh meal kit, or a Helix mattress under the tree, we might have our answer. Click here to read the story at marketingbrew.com. Discussion Questions:

12/02/2022

Apple privacy changes prompt some advertisers to turn toward shoppable TV ads

No, you’re not imagining it: There are lots of ways you can purchase products onscreen. Whether streaming a show on Roku, watching a video on YouTube, or thumbing through TikTok, shoppable ads are seemingly everywhere—even on traditional TV. Click here to read the story at marketingbrew.com. Discussion Questions: What is advertising? What is interactive marketing?

11/26/2022

Why Airbnb sees in-house advertising creative as the key to brand success

When Airbnb unveils its new product called Setup this week—aimed at providing more guidance and resources to new hosts—the marketing push behind it will look and feel exactly like the product itself. Even the fun little animations will be the same. Click here to read the story at fastcompany.com. Discussion

11/26/2022

Cadbury Introduces Interactive Out-of-Home Focus for Christmas as Senior Marketer Departs

British chocolate brand Cadbury will utilize digital out-of-home activity as part of the promotion of its Secret Santa Postal Service, using digital and static posters to promote sharing at Christmas. Click here to read the story at adweek.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to Cadbury?

11/20/2022

Category: Advertising

The best and worst campaigns of 2022, according to industry creatives

Did You Know Planters Has a NUTMobile for Promotional Experiences?

Roku CEO explains why the company is launching its own line of TVs

For Uncommon Goods, podcast ads drive ‘high-quality’ customers

Apple privacy changes prompt some advertisers to turn toward shoppable TV ads

Why Airbnb sees in-house advertising creative as the key to brand success

Cadbury Introduces Interactive Out-of-Home Focus for Christmas as Senior Marketer Departs

SEARCH MARKETING CURRENTS:

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

RECENT POSTS

This iconic jingle is making a comeback, and you won’t be able to get it out of your head

Beef is a way of life in Texas, but it’s hard on the planet. This rancher thinks she can change that

How Mars, maker of M&M’s and Snickers, is radically reimagining its supply chain to end deforestation

As olive oil’s popularity rises over perceived health benefits, so do prices. Here’s why.

FOLLOW SCC