Marketing Currents - Business and Marketing Current Events

Wendy’s partners with DoorDash and Roku in new shoppable ads


Wendy’s is placing click-to-order offers within its ads on the Roku streaming TV platform.

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Discussion Questions:

  1. What is advertising?
  2. Why do businesses and brands advertise?
  3. What is a shoppable ad?
  4. Why might a business or brand be interested in shoppable ads?
  5. Why do you think Roku might offer shoppable advertising opportunities to businesses and brands?
  6. What is measurement as it relates to marketing?
  7. Why do you think measurement is important?
  8. What is promotion?
  9. What are the different forms of promotion?
  10. What is a sales promotion?
  11. Describe the sales promotion that Wendy’s is offering as part of this campaign.
  12. Based on what you learned from this story, describe how the Wendy’s TV ads will work and how DoorDash is involved.
  13. What is consumer engagement?
  14. How might interactive and shoppable ads help to elevate levels of consumer engagement?
  15. How might Wendy’s and DoorDash benefit from these shoppable ads?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.