Marketing Currents - Business and Marketing Current Events

Shake Shack Sends New York City on a Virtual Truffle Hunt with Immersive OOH Campaign 


The ultimate dream for any truffle lover is to embark on a digging adventure for one of the world’s most-prized culinary delicacies.

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Discussion Questions:

  1. What is advertising?
  2. Why do businesses and brands advertise?
  3. What are the different channels for advertising?
  4. What is OOH?
  5. What do you think the benefits of OOH advertising might be?
  6. What are the disadvantages?
  7. What is an agency as it relates to advertising?
  8. Why would Shake Shack hire an agency to help with its ad campaigns?
  9. What agency did they hire for this campaign?
  10. How would you describe this OOH campaign from Shake Shack?
  11. What is Shake Shack advertising in this campaign?
  12. What is digital marketing?
  13. What is a QR code?
  14. How might this campaign represent an example of digital marketing?
  15. What is consumer engagement?
  16. How might this campaign help Shake Shack to increase consumer engagement?
  17. Why is that important to the company?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.