Marketing Currents - Business and Marketing Current Events

Yummbelievable! Denny’s launches new ‘augmented reality’ menu featuring food that jumps off the page, literally


Just days after revealing “It’s Diner Time,” a new brand platform that doubles down on delivering diner comfort for today’s America, Denny’s announces new elements of its overall experience including the debut of a bold, bright new menu to welcome all and make guests feel even more at home when visiting America’s Diner.

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Discussion Questions:

  1. What is positioning?
  2. Why is positioning important to businesses and brands?
  3. What are some examples of different ways a restaurant brand might position itself?
  4. Known as ‘America’s Diner’, how has Denny’s positioned itself?
  5. How might that positioning impact its overall marketing strategies?
  6. What is a tagline?
  7. What is the tagline Denny’s just introduced for its latest marketing initiative?
  8. What message are they communicating to consumers with that tagline?
  9. What is digital marketing?
  10. How might augmented reality be used as a marketing tool?
  11. What is the customer experience?
  12. Why is customer experience in the restaurant business?
  13. Based on what you learned in this news story, how is Denny’s using augmented reality?
  14. Why do you think Denny’s would introduce an AR feature as part of its marketing? How might the brand benefit?
  15. Why do you think Denny’s is introducing new menu items?
  16. Based on what you learned from this news story, what is Denny’s doing to invest in the quality of its product?
  17. Why is that important?
  18. What is branding?
  19. How might the introduction of new employee uniforms relate to the concept of branding?
  20. What is merchandising? Why do you think some brands like Denny’s offer merchandise?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.