Marketing Currents - Business and Marketing Current Events

These Entrepreneurs Are Putting Ads Inside Your Fortune Cookie


Ads are everywhere. Not only do they fill web pages, social networks and app screens, they’re also found on many surfaces in the real world, including on billboards, trash cans and even subway turnstiles.

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Discussion Questions:

  1. What is advertising?
  2. What are the different advertising channels?
  3. What is entrepreneurship?
  4. What is a startup company?
  5. Who is OpenFortune?
  6. How might this story represent an example of entrepreneurship?
  7. What type of advertising channel is being provided by OpenFortune?
  8. Do you think there is any risk with this type of advertising? Why or why not?
  9. How would you feel, as a customer, if your fortune cookie at a restaurant included an advertising message?
  10. According to OpenFortune’s website, 84.4% of customers recall the brand that advertises on their fortune cookies. Why is that significant to an advertiser?
  11. In addition to the brand recall, 20% of customers keep the fortune slip after the meal and nearly 6% share their slip on social media. How might that provide additional value to advertisers?
  12. What is a PR or marketing stunt?
  13. The founder of OpenFortune said they aren’t looking for this to be just a PR stunt. Why might that be?
  14. Why do startup companies often look for investors?
  15. If you were an investor, is OpenFortune a company you would invest in? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.