Apple’s introduction of a credit card in 2019 was the first step: Apple not only wanted to be the recipient of your money, it wanted to have a hand in how you manage that money. Click here to read the story at wired.com. Discussion Questions: What is a BNPL service? Read more…
Following a “successful first foray” into NFTs with Adidas Originals in January, Prada is introducing NFTs to its own limited-edition Timecapsule product drop collection, the Italian luxury house says. Click here to read the story at voguebusiness.com. Discussion Topics: What is a brand? What is a luxury brand? What makes Prada Read more…
Stop me if you’ve heard this one before: A major international company is leveraging its tech platform and the data it has amassed on consumers to drive revenue for advertisers. Click here to read the story at costar.com. Discussion Questions: What is advertising? What is data as it relates to Read more…
Jimmy John’s on Tuesday became the latest restaurant chain to invite guests to interact with the brand in the metaverse. Click here to read the story at nrn.com. Discussion Questions: What is the metaverse? Why are brands interested in the metaverse? Can you think of any other examples of brands Read more…
Take that, online travel agencies. The world’s largest hotelier not only drove more direct bookings but also saw strong growth in its loyalty program. Click here to read the story at skift.com. Discussion Questions: What is a brand? What is brand loyalty? What are five examples of hotel brands? Why Read more…
Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on which label they align with. “Are you Coke or Pepsi?” is a question that frequently appears on personality Read more…
Burger King debuted its loyalty program in February 2021 before expanding it nationwide last fall. Since then, the company has offered a wide array of perks to draw in customers, including low-priced burgers and a chance to win cryptocurrency. Rewards members can also upsize one drink, fries or hash browns for free per Read more…
IHOP is taking an influencer-led approach to touting its first loyalty program. Prioritizing social media and creators suggests the chain is trying to reach a younger crowd of consumers that have drifted away from casual dine-in experiences. Click here to read the story at restaurantdive.com. Discussion Questions: What is brand loyalty? Read more…
There is a new way to satisfy that Made to Crave menu from Wendy’s. In a recent announcement, the brand has expanded to a new location. Are you ready to step into the metaverse and get a new taste of that fast food done right? Click here to read the Read more…
Buffalo Wild Wings® and MTN DEW® are bringing sports fans a reason to celebrate by recruiting an all-new exclusive beverage to their lineup: MTN DEW Legend™. Click here to read the story at patch.com. Discussion Questions: What is promotion? What are the various types of promotion? What type of promotion Read more…