Marketing Currents - Business and Marketing Current Events

Buffalo Wild Wings® and MTN DEW® thrill sports fans

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Buffalo Wild Wings® and MTN DEW® are bringing sports fans a reason to celebrate by recruiting an all-new exclusive beverage to their lineup: MTN DEW Legend™. 

Click here to read the story at patch.com.

Discussion Questions:

  1. What is promotion?
  2. What are the various types of promotion?
  3. What type of promotion is being used when an “exclusive” product is introduced?
  4. What is partnership?
  5. Based on information from this story, describe the partnership between BWW and MTN DEW.
  6. How might MTN DEW benefit from this partnership?
  7. What is brand loyalty?
  8. Do you think MTN DEW customers are brand loyal? Why or why not?
  9. How might BWW benefit?
  10. Why is it important that both parties benefit from a partnership?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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