Marketing Currents - Business and Marketing Current Events

Jimmy John’s invites guests to create a virtual Metasandwich that could become real


Jimmy John’s on Tuesday became the latest restaurant chain to invite guests to interact with the brand in the metaverse.

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Discussion Questions:

  1. What is the metaverse?
  2. Why are brands interested in the metaverse?
  3. Can you think of any other examples of brands that you have seen that are expirimenting with the metaverse?
  4. What is promotion?
  5. Why do brands engage in promotion?
  6. What does it mean when a promotion is offered for a limited time? What type of promotion do you think that might be?
  7. Based on information from this story, describe the latest promotion from Jimmy John’s.
  8. What is brand loyalty?
  9. What is the “sandwich army” and how might that help Jimmy John’s to build brand loyalty?
  10. What is digital marketing?
  11. Why is digital marketing important to Jimmy John’s?
  12. How might this promotion illustrate the concept of digital marketing?
  13. What is consumer engagement?
  14. Why do you think Jimmy John’s would consider adding a virtual “metasandwich” to the company’s real life menu?
  15. How do you think this promotion will help Jimmy John’s to drive consumer engagement?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.