Marketing Currents - Business and Marketing Current Events
Category: Competition
Amazon tells Echelon

Amazon Tells Echelon Fitness to Stop Selling $500 Prime Bike Inc. told Echelon Fitness to stop selling an exercise bike that was promoted and branded as a product developed in partnership with the e-commerce giant. Click here to read the story from Questions for Classroom Discussion What is competition? How do you think competition between companies impacts you as a

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How Walmart is advertising its new loyalty program, Walmart

This week the retail giant started to roll out ads for the program, which is set to debut on September 15th and seen as Walmart’s answer to rival Amazon’s long-running membership program Prime. Click here to read the story from Questions for Classroom Discussion Why do you think Walmart introduced a

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Wendy’s is eating McDonald’s breakfast

On March 2, Wendy’s finally launched its highly anticipated breakfast menu nationwide. Then, two weeks later, the morning commute basically collapsed because of lockdown measures encouraging people to work from home. Wendy’s breakfast should’ve flopped because of this. It didn’t. Click here to read the story at Questions for Classroom Discussion What

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Netflix’s Competitors Are Drastically Outspending It on TV Ads

As live sports and primetime programming went off the air this spring amid the COVID-19 pandemic, streaming services like Amazon (NASDAQ:AMZN) Prime Video and Disney’s (NYSE:DIS) Hulu and Disney+ saw an opportunity to offer TV viewers an alternative. TV ad spending among streaming services tripled in the first half of

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DoorDash Starts Delivering Toilet Paper and Other Groceries (MC)

DoorDash Inc., the biggest food delivery app in the U.S., will start delivering goods from 7-Eleven, Wawa and other convenience stores to Americans who are mostly stuck at home for the foreseeable future. Click here to read the story at Discussion Questions: What does it mean when a business pivots? How

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