Marketing Currents - Business and Marketing Current Events

Microsoft signs 10-year deal to bring ‘Call of Duty’ to Nintendo in push to ease monopoly worries about Activision Blizzard acquisition


Microsoft Corp. and Nintendo Co. formalized their agreement to bring Call of Duty to Nintendo platforms for a decade, a move designed to allay fears about the blockbuster game becoming an Xbox exclusive.

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Discussion Questions:

  1. What is a monopoly?
  2. How do monopolies impact businesses and industries?
  3. How do monopolies impact consumers?
  4. What government agency or agencies are responsible for regulating competition among businesses?
  5. How does the U.S. government regulate competition?
  6. What is an acquisition as it relates to business?
  7. Why would Microsoft be interested in acquiring Activision Blizzard?
  8. How might that acquisition lead to a monopolistic position for Microsoft?
  9. What is a “U.K. watchdog” as referenced in this news story and why might they be opposed to the acquisition?
  10. Based on what you learned in this news story, describe the deal between Microsoft and Nintendo.
  11. How might that help to ease concerns about a Microsoft monopoly?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.