Marketing Currents - Business and Marketing Current Events

Pizza Hut Is Set to Overtake Domino’s


Despite rolling out some fun new menu items and enticing discounts near the end of last year, both Domino’s and Papa Johns posted some disappointing fourth-quarter sales in 2022, CNBC reports. 

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Discussion Questions:

  1. What is competition?
  2. What is the difference between direct competition and indirect competition?
  3. Name three brands that represent direct competition to Pizza Hut.
  4. Name three brands that represent indirect competition to Pizza Hut.
  5. What is price?
  6. Why is pricing an important function of marketing?
  7. According to this story, a price increase might have impacted disappointing sales results last quarter for both Papa John’s and Domino’s. Why did they raise prices?
  8. What is market share?
  9. How is market share an indication of how well a business is performing against competition within a particular industry?
  10. What has Pizza Hut done to boost market share?
  11. What is promotion?
  12. From a promotion perspective, how might Domino’s respond to help boost sales? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.