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Consumer Behavior

Consumer Behavior

Red Lobster raises price of unlimited shrimp promotion because it’s too popular

Red Lobster’s parent company, Thai Union Group, disclosed earlier this month that the seafood chain took an unexpectedly large loss in the third quarter of the year because its $20 shrimp promotion wasn’t very profitable and was more popular than the company anticipated. Click here to read the story at Read more…

By Chris Lindauer, 1 year12/02/2023 ago
Advertising

Coke boosts Santa-heavy holiday campaign with AI, digital experiences

Coca-Cola launched a holiday campaign, “The World Needs More Santas,” that features a new ad as well as digital and experiential elements, per details shared with Marketing Dive. The global effort will be adapted for more than 80 markets worldwide. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years11/04/2023 ago
Consumer Behavior

Carmakers are struggling to make electric vehicles affordable for pinched consumers—and rethinking their investments amid sagging demand

After years of pumping cash into the sizzling electric-vehicle market, Tesla Inc. and other major automakers are facing a new dilemma: what to do when demand chills. Click here to read the story at fortune.com. Discussion Questions:

By Chris Lindauer, 2 years11/04/2023 ago
Consumer Behavior

Play-Doh’s Restaurant of Imagination turns creations into edible and healthy meals

Well now families can have it both ways. Play-Doh’s latest campaign allows families to create pretend Play-Doh meals, using the brand’s new ‘Busy Chef’s Restaurant’ play set, and watch their creations be transformed into real life meals at their pop-up ‘Restaurant of Imagination’. Click here to read the story at Read more…

By Chris Lindauer, 2 years10/21/2023 ago
Consumer Behavior

Yelp has recorded every restaurant and business with suspicious reviews. See if your favorite spot is on the list.

Yelp is ramping up its offensive on businesses that offer customers gift cards or other incentives in exchange for a five-star review. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years09/30/2023 ago
Branding

Could Peloton’s brand refresh mark the start of its comeback?

When it comes to fitness ads, some images have become staples — high intensity, seamlessly executed workouts and the perfectly placed bead of sweat. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years09/17/2023 ago
Brand Loyalty

Domino’s upgrades its loyalty program

Domino’s customers will soon be able to earn points quicker and redeem them earlier under changes the Ann Arbor, Mich.-based pizza chain announced on Tuesday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:

By Chris Lindauer, 2 years09/17/2023 ago
Consumer Behavior

Back-to-school 2023: Can marketing transcend the turbulence?

As spending forecasts paint a dour outlook, brands like Amazon and American Eagle are pulling out all the stops. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago
Consumer Behavior

“Going shopping” is dead

Whether it was spritzing on perfumes in a department store or fantasizing about a more organized home in the seemingly endless aisles of Bed Bath & Beyond, shopping was once a far more pleasurable experience than it is today. It was both a social and languid activity, an opportunity to Read more…

By Chris Lindauer, 2 years08/27/2023 ago
Brand Loyalty

You might be wearing America’s most trusted brand right now

American adults’ top-trusted brand for 2023 might be an unlikely one, but it’s managed to stick around: Band-Aid. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago

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