Marketing Currents - Business and Marketing Current Events

“Going shopping” is dead


Whether it was spritzing on perfumes in a department store or fantasizing about a more organized home in the seemingly endless aisles of Bed Bath & Beyond, shopping was once a far more pleasurable experience than it is today. It was both a social and languid activity, an opportunity to connect with a friend or explore our materialistic desires in contented solitude. Retail therapy, we called it.

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Discussion Questions:

  1. What is consumer behavior?
  2. Why is it important for businesses and brands to understand consumer behavior?
  3. What is the customer experience?
  4. Why is the customer experience important to retailers?
  5. Have you ever heard (or used) the phrase “going shopping”?
  6. Have you ever heard (or used) the phrase “retail therapy”?
  7. The headline of this news story suggests “going shopping” is dead. What does that mean?
  8. Why is “going shopping” dead, according to this news story?
  9. How might this news story illustrate the concept of consumer behavior?
  10. What is retail?
  11. What is e-commerce?
  12. How has e-commerce impacted the retail experience?
  13. Do you think “going shopping” will ever come back to what it once was? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.