Marketing Currents - Business and Marketing Current Events

Play-Doh’s Restaurant of Imagination turns creations into edible and healthy meals


Well now families can have it both ways. Play-Doh’s latest campaign allows families to create pretend Play-Doh meals, using the brand’s new ‘Busy Chef’s Restaurant’ play set, and watch their creations be transformed into real life meals at their pop-up ‘Restaurant of Imagination’.

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Discussion Questions:

  1. What is a target market?
  2. Who might represent Play-Doh’s target market?
  3. Why is it important for businesses and brands to understand target markets?
  4. What is a marketing campaign?
  5. Why do businesses and brands launch marketing campaigns?
  6. Based on what you learned from this news story, describe what Play-Doh is doing to reach customers with this marketing campaign.
  7. What is a pop-up?
  8. What is market research?
  9. What does market research tell us about children’s eating habits, according to this news story?
  10. How might that data be valuable to a business or brand?
  11. How has that information inspired this marketing campaign from Play-Doh?
  12. What is experiential marketing?
  13. How might this story represent an example of that concept?
  14. Why is Play-Doh’s pop-up restaurant only going to be open for one day?
  15. What do you think Play-Doh hopes to accomplish with this campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.